(2008-10-02)

Since her selection as McCain´s running mate, Palin has dominated the coverage of the vice presidential candidates, receiving over ten times as much coverage as Biden on some networks as well as a significantly higher share of positive statements.

Basis: a total of 2,816 / 318 statements in ABC, CBS and NBC and Fox news programs, 9/1 - 9/30/2008

Results of Media Tenor studies will be regularly published on MediaChannel.org.

Chart History

Newsletters

Media Tenor - The Debates: Confronting the Economy
What impact did the first debate have? -- What can we expect from the vice presidential debate? -- Are the candidates responding effectively to the economy?

Media Tenor - The Economy: Candidates Enter Debates Vying for Leadership
Can Obama maintain his edge on the economy? -- Will McCain´s newest campaign strategy work? -- Will McCain be able to use his leadership reputation to gain an edge on financial issues?

Leadership vs. Policy: Which Will Give Candidates the Advantage?
Can McCain use his media dominance to take the lead? -- What impact has healthcare policy had on the candidates? -- Will Obama close the leadership gap?

The Economy: Shifting Perceptions, Changing Advantages
How will improving economic news effect the campaigns? -- What does coverage differences across the networks mean for the candidates? -- Candidates rated less negatively have the advantage, but where

9/11: STEREOTYPES DOMINATE TV NEWS
Zurich, 09/10/2008: The Media Image of Islam in the Year 2008

>> Previous Newsletters >>

Media on Media Tenor

WirtschaftsWoche: "Die WirtschaftsWoche ist das meistzitierte Wirtschaftsmagazin"
FAZ: "Medienberichte sind geeignete Konjunkturindikatoren"
Gulf News: "Conflict between Muslims and West 'can be avoided'"
Schweizer Journalist: "Das Bundesratsrennen"
Financial Times: "Muslim-western relations down but not out"
O Globo: "Brasileiro está entre os 'mais céticos' sobre diálogo com Islã"
Al Khaleej: "Aghlabiat Sokan Al Alam Yaatakidouna biimkani tajanobi Al Onf beina Al Gharb wa Al Moslimin"
Hurryet: "Davos'ta Fethullah Gülen tartisilacak"
The Indian Express: "West, Muslim world must relate to each other: WEF"
Asian Age: "West, Muslim conflict is avoidable"

Case Studies

Reporting on BRIC countries
"BRIC countries are opaque"

Media lose patience with Bush administration
Polls comparable with media analysis

United Nation- media image
Chances for the Newcomer

Value drivers without a platform
What counts and who doesn't deliver

Apple on an image high since 2003
Well positioned or only 'cool'?

>> Case Studies >>

Empower your Reputation !

Media Tenor provides corporations, governments and financial institutions the analytics and strategies to manage reputational risk and the value of brands.

CEO’s & Board - develop positioning strategies; understand value drivers of intangible assets; counter competitors
Corp Communication& Brand Managers - define AwarenessThreshold, track value of campaigns; identify key tactical and strategic messages; predict and manage reputation crisis and "infodemics"
CFO’s - impact of media on share price, track and predict value of intangible assets; proactively manage your messaging
Financial managers - measure and predict media impact on shares, bonds and commodity prices. Identify trigger thresholds on shifts, track portfolio perceptions
Governments - shape public perception of issues; identify "tipping point" public concerns; shape the agenda; track agenda shapers of political perceptions

Reputation Risks

Executives know the importance of their companies' reputations. Firms with strong positive reputations attract better people. They are perceived as providing more value, which oten allows them to charge a premium. Identify, quantify, and manage the risks to your company’s reputation long before a problem or crisis strikes’’ Reputation and Its Risks
Media Tenor in Harvard Business Review, Feb 07. More info >>

Now Hiring!

Media Tenor is looking for people with a passion for media research, curiosity and commitment. It is crucial to speak foreign languages and have a solid understanding of international business and politics. Boost your career now! Open positions in New York, Zürich and Bonn >>

Research Journal

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This quarterly journal highlights trends in the coverage of current issues and includes research about the effects of media coverage on business, politics, society and the economy.
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US Election 2008

US Presidential Election Campaign 2008 research study includes daily media content analysis during the presidential election campaign. Study includes US TV networks ABC, NBC, CBS and FOX. Beside daily TV news reports also includes analysis of special events, conventions, primaries and TV debates. >> More Info! >>

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