Newsletters

Michael Jackson´s image remained heavily burdened
2009-06-26

Regardless of being acquitted of all charges against him in 2005, the image of Michael Jackson in the mainstream media never recovered from this burden in his lifetime. The analysis of Media Tenor shows, that the court case, which ended 2005 in Jackson´s favor, remained the last issue for which he managed to get the attention of the network news broadcasts. Neither the 25th anniversary of Jacksons “Thriller” - the biggest selling album in the history of recorded music – nor the planned comeback concerts for 2009 managed to get Jackson back into the main news.

“Apart from scandals and death, celebrities are rarely featured in the main news broadcasts of the national networks”, so Mikael Erola of Media Tenor International. “While this might make sense in terms of prioritization, it also makes it virtually impossible for those once accused to truly recover from the image damage, even if the accusations eventually would not hold up in a court of law.”

Media Tenor International analyzed the news coverage of ABC, CBS, Fox News and NBC in the time frame from June 1st 2004 until May 31st 2009 with a total of 150 portrayals of Michael Jackson in at least 5 seconds of air time. 90% (135) of those portrayals dealt with Jackson´s court case, while only one of the reports concentrated on his career and another one on issues of culture.

<< back <<

Please login to get more in pdf

www.agendasetting.com

www.mediatenor.de

User subscribtions

Name: *
Surname: *
E-mail: *
Company: *
Position:
Address:
Phone:

	Subscribe me for Newsletter
Weekly newsletter offers media trends, agenda setting research, media image analysis and latest studies of Media Tenor research institute.
	FREE Trial Subscription of Quarterly Journal *
This quarterly journal highlights trends in the coverage of current issues and includes research about the effects of media coverage on business, politics, society and the economy. (Annual subscription fee: €90 - US $90). Free Trial Subscription: Fill out the form above to request a free trial subscription (worldwide free of charge*). If you are not satisfied with the journal, simply write cancel on the bill and return it to: Media Tenor, 15 West 26th Street, 5th Floor R., New York, NY 10010, USA. If you do not cancel the subscription within 60 days after the free trial issue, you will continue receiving the quarterly journal and will be charged for all the following issues.
	Send me an Image Brochure

	Apply for Membership in Agenda Setting Network
Using Media Tenor’s interdisciplinary approach, the Agenda Setting Network links TOP communication scientists, heads of corporate communications, CEO’s, CFO’s, politicians, and NGO representatives and gives them the opportunity to meet with publishers and editors-in-chief on an international level in order to discuss trends in journalism, reputation management, media impact, and communication. Members meet once a year at a conference and have access to the Agenda Setting Network discussion forum as well as case studies. They are able to profit from mutual experience and networking. Members of the network will meet at the 11th International Agenda Setting Conference - Overcoming the Trust Meltdown, 27th-29th October 2010, Rapperswil, Switzerland.

Password: *
Password repeat: *

Login
E-mail:
Password:


New User

Web-sites

Knowledge Partners