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“Without the support of Media Tenor our work would not have been understood by the world leaders on one hand and the general public on the other.”

Peter Eigen
Former President Transparency International

Research Journal

Quarterly Research Journal highlights trends in media, includes research about the effects of media coverage on people’s behaviour. (110 Pg.)
Yearly subscription only 90$

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Who We Are

Strategic Media Intelligence

Media Tenor was founded in 1993 as the first media research institute to focus on continuous 100 percent media analysis*. Thanks to this unique approach the institute expanded internationally serving blue chip companies, NGOs, governments, the media and elite universities.

Acting as a strategic partner, Media Tenor helps organizations leverage the media. Through partnership with Media Tenor, organizations are better able to tailor messages to reach target audiences, eliminating much of the guesswork this process often entails. Effective use of the media can also significantly decrease the need for spending on advertising and increase the return on investment from an organization’s external communication.

Today Media Tenor is the leading media institute in the field of applied Agenda Setting Research, serving partners in the corporate, government and scientific world with strategic media intelligence.

Because Media Tenor experts analyze every single report in opinion leading media* (print, TV, radio, blogs, newsgroups, and online media), our clients know whether their media relations activity has been relevant or not. Media Tenor empowers partners to create and maintain an active and strategic media presence, strengthening both client credibility and corporate reputation.

Active Value Reporting

The standardized, systematic application of media analysis helps to define public communication and draw it into relief, creating a realistic and balanced scorecard that makes intangibles apparent.

Through its proprietary and rigorous methods, Media Tenor can identify Reputation Risk before damage can occur. Media Tenor’s unique method of research enables its experts to define and identify AwarenessThreshold.

Media Tenor provides economic indicators like the consumer confidence index, the ifo-index (74 percent accurate over the last 3 years), share price developments, reputation risks, election success, spending after catastrophes, and more.

Global Agenda Setters meet annually at International Agenda Setting Conference
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* All text in opinion leading media in section news, politics and business are analyzed.

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Weekly newsletter offers media trends, agenda setting research, media image analysis and latest studies of Media Tenor research institute.
	FREE Trial Subscription of Quarterly Journal *
This quarterly journal highlights trends in the coverage of current issues and includes research about the effects of media coverage on business, politics, society and the economy. (Annual subscription fee: €90 - US $90). Free Trial Subscription: Fill out the form above to request a free trial subscription (worldwide free of charge*). If you are not satisfied with the journal, simply write cancel on the bill and return it to: Media Tenor, 15 West 26th Street, 5th Floor R., New York, NY 10010, USA. If you do not cancel the subscription within 60 days after the free trial issue, you will continue receiving the quarterly journal and will be charged for all the following issues.
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	Apply for Membership in Agenda Setting Network
Using Media Tenor’s interdisciplinary approach, the Agenda Setting Network links TOP communication scientists, heads of corporate communications, CEO’s, CFO’s, politicians, and NGO representatives and gives them the opportunity to meet with publishers and editors-in-chief on an international level in order to discuss trends in journalism, reputation management, media impact, and communication. Members meet once a year at a conference and have access to the Agenda Setting Network discussion forum as well as case studies. They are able to profit from mutual experience and networking. Members of the network will meet at the 9th International Agenda Setting Conference - Manage Your Reputation, 3rd-5th December 2008, Zürich, Switzerland.

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