Scientific Community

Media Tenor & Scientific Community

Agenda Setting Network

Using Media Tenor’s  interdisciplinary approach, the Agenda Setting Network links top communication scientists, heads of corporate communications, CEO’s, CFO’s, politicians, and NGO representatives and gives them the opportunity to meet with publishers and editors-in-chief on an international level in order to discuss trends in journalism, reputation management, media impact, and communication. Members have access to the Agenda Setting Network discussion forum , case studies and are able to profit from mutual experience and networking. Apply for membership

International Agenda Setting Conference

Once a year selected members from different areas meet at International Agenda Setting Conference (www.agendasetting.com) in small workshops of no more than 20 people to work on and discuss media’s impact on public perception.

Awards Ceremony

For the past 14 years Media Tenor has been the only institute analysing 100 percent of media content*. This ensures that award winners are determined independently and without a jury, instead reflecting the actual media profile of organisations as reported over the past 12 months. It is the diversity of reporting that gives the audience the ability to form their own opinion. Awards for diversity include the following categories: Corporate, NGO, Science Institute, Business Association, University, Global online media, Global TV media, and Global Business media.  Last year’s winners

The 9th International Agenda Setting Conference will take place in Zürich, 3rd-5th September 2008.

Register now!

Universities involved in Media Tenor’s development

The Media Tenor research institute developed its media content analysis methodology in cooperation with media experts from the universities of Atlanta, Augsburg, Berlin, Dresden, Leipzig, London, Mainz, Munich, New York, Oxford and other partner institutes that belong to the International Media Tenor Association. We thank all parties involved for their great contribution and the guidance which has resulted in the very precise codebook and methodology standards at use in Media Tenor today.

Teaching at Universities

Media Tenor researchers spread new findings in media science and lecture at universities, including those in Augsburg, Atlanta, Berlin, Bonn, Cape Town, Innsbruck, Leipzig, Lugano, Olomouc, Prague, Stellenbosch University, and the Tshwane University of Technology,

Presenting at the Conferences

Media Tenor’s researchers present studies and research findings regularly at international communication conferences, including ICA (International Communication Assiciation), Society of Professional Journalism, WAPOR, AEJCC, DGPuk, World Economic Forum, Gallup Conference, Pew Conference, Gorbatchov Foundation, Hansard Society for Parliamentary Government, and the Quandt Foundation.

Cooperation with Universities

Media Tenor partners with research institutes, universities and foundations in conducting studies relevant to the development of journalism and media in the service of public interest. Some of our most recent projects are listed here.
If you are interested in cooperating with Media Tenor, please get to know more under open studies or feel free to contact us.

Support for PhD research

Since its foundation Media Tenor has supported young scientists in their professional and personal development. Media Tenor supports PhD students in their research and offers consulting support and data for talented young scholars. Selected students are offered a one year internship directly within the institute. Read more

List of some selected students: